China biscuit market demand forecast and investment strategy planning analysis report.

The biscuit industry in China has developed rapidly in the past few years, and the market scale has been expanding. According to the analysis report of China biscuit market demand forecast and investment strategic planning in 2013-2023 released by market research network, in 2018, the total scale of China biscuit industry was 134.57 billion yuan, up by 3.3% year-on-year; In 2020, the total scale of biscuit industry in China will reach 146.08 billion yuan, up 6.4% year-on-year, and it is expected to reach 170.18 billion yuan in 2025.The future development trend of biscuit industry in China mainly includes the following points:

1. the number of new varieties increased. With the continuous introduction of new products by brand enterprises, consumers' demand for new varieties is increasing, and the proportion of new varieties is also increasing.

2. brand competition has intensified. Consumers choose more and more brands, and the competition is becoming more and more fierce. The competition between enterprises will also intensify and become more intense.

3. brand activities have been strengthened. In the form of brand activities, enterprises strengthen communication with consumers, attract consumers' attention, improve brand awareness and increase market share.

4. the price war is becoming increasingly fierce. Due to the intensified competition in the industry, the price war between enterprises is becoming increasingly fierce. In order to seize more market share, enterprises will not hesitate to sell products at low prices to increase market share.

5. the trend of online marketing has become increasingly prominent. With the increasing recognition of online shopping by consumers in China, online marketing has increasingly become the main means for enterprises to promote their products. Enterprises actively develop online marketing to improve brand awareness. In the future, the biscuit industry in China will continue to develop with the above trend, and the market scale of the industry will also continue to expand. Enterprises should adhere to the concept of scientific and sustainable development, actively develop new products, enhance brand awareness, expand new markets and develop more consumers, so as to increase market share and obtain more profits.

Post time: Aug-08-2023